When you make a Big Strategic Choice, it’s not about doing something big, once. It’s about making many tough little choices, over and over.
Getting fit, for example – let’s say that’s your Big Strategic Choice. Hitting the gym for one big workout three hours straight would be a bad decision because the next day you’ll be sore all over and you will have no visible results. Instead, you have to make lots of everyday little choices in line with your Big Strategic Choice. That would mean eating an apple instead of a chocolate, and taking the stairs instead of taking the elevator. (More on that in Why the rich are rich and the fat are fat.)