“Кill your darlings, kill your darlings, even when it breaks your egocentric little [..] heart, kill your darlings.”
This advice is well-known among writers (Stephen King, “On writing”), and it means to cut out all “extra” words from your text. To writers, each word is our own flesh and blood, a darling, and killing one hurts like hell. Oh yes it does.
The same applies to business. A start-up is made of ideas, the entrepreneurs’ own flesh and blood, their darlings. AND these “darlings” are supposed to make money.
But what if they don’t?
Killing a business-idea or prematurely ending a business-project – just because it’s not turning enough profit – is a tough-tough job. Yes, business is about money, but come on – your business is your baby! You’ve given it birth, nurtured it, held its infant hand while it took its first steps in the big scary world.